American socialite and celebrity, Paris Hilton, will enter the 2013 edition of VIP Brother, the Bulgarian version of Celebrity Big Brother.
The reality starts on September 15 on Nova TV.
Hilton becomes the second megastar to participate in it, after sex symbol Pamela Anderson spent several days in the VIP Brother house during last season.
The news was reported by the producers from Old School and Nova TV.
Paris will spend only two days in the house. Her participation has been kept top secret until now.
Paris Hilton is an American heiress, socialite, television personality, businesswoman, fashion designer, model, actress, producer, author and singer. She is the great-granddaughter of Conrad Hilton, the founder of Hilton Hotels and often makes headlines for her hard-partying lifestyle and rumored short-lived relationships with male celebrities such as Leonardo DiCaprio and Oscar de la Hoya.
Hilton loves the being in the spotlight and participates in a number of reality shows. The reality series The Simple Life (2003), which was a huge success, brought Hilton and co-star and friend Nicole Richie international fame.
Critics have stated that Hilton epitomizes the title of famous for being famous; a celebrity who rose to fame not because of her talent or work but because of her inherited wealth and controversial lifestyle.
She owns the company Paris Hilton Entertainment. In recent years, she has parlayed her media fame into a fashion line and various perfumes with 17 of her celebrity endorsement—her fragrances have reportedly earned USD 1.5 B.
Currently, there are 44 Paris Hilton Stores worldwide and her brand includes perfumes, handbags, watches, footwear, among other products. Hilton earns over USD 10 M a year from her products sales and as of 2005 she was paid around USD 300 000 for appearances in clubs and events. She has an estimated net worth of USD 100 M.